Email Marketing Tools

Email Marketing Tools

There are a broad range of email marketing tools to choose from. Most are easy to use, very powerful and low cost (in some cases, free of charge). Each of these tools has its own range of features and differentiators. Below is a feature comparison of some of the more popular systems with links to set up free accounts or trials. Contact us if you would like some impartial advice to assist you in making a choice.

 
  • Free for up to 50 emails per day
  • Approx £10/month for 250 emails per day
  • Approx £18/month for 1,000 emails per day
  • Built in templates
  • Spam filter checker
  • Automatic opt-out suppression
  • Drip marketing
  • Full 'open' and 'click through' tracking
  • Detailed reporting
  • Integration with ACT!
  • Mail merge for personalisation
  • Works with Outlook Contacts or Excel
  • 'White listed' mail server
  • Bypasses your corporate email systems
  • Online survey forms

 

 
  • Free for up to 2000 contacts in your account (12,000 emails per month)
  • Built in templates
  • Spam filter checker
  • Automatic opt-out suppression
  • Full 'open' and 'click through' tracking
  • Detailed reporting
  • Mail merge for personalisation
  • 'White listed' mail server
  • Bypasses your corporate email systems
  • Conditional Dynamic Content
  • Extensive reporting and data analysis options (Google Analytics integration)
  • One-click spam filter and mail client checking
  • Integration possibilities (API)

 
  • Approx £10/month for 500 contacts in your account
  • Approx £18/month for 2,500 contacts in your account
  • Extensive built in templates
  • Spam filter checker
  • Automatic opt-out suppression
  • Full 'open' and 'click through' tracking
  • Detailed reporting
  • Mail merge for personalisation
  • 'White listed' mail server
  • Bypasses your corporate email systems
  • Multi part Text alternatives
  • Double Opt-in
  • Website subscription forms

 

 

 
  • Approx £10/month for 500 contacts in your account
  • Approx £18/month for 2,500 contacts in your account
  • Built in templates
  • Spam filter checker
  • Automatic opt-out suppression
  • Full 'open' and 'click through' tracking
  • Detailed reporting
  • Mail merge for personalisation
  • 'White listed' mail server
  • Bypasses your corporate email systems
  • Multi part Text alternatives
  • Double Opt-in
  • Website subscription forms
  • Online ‘blog’ inviting user feedback (Web 2.0)