Email Marketing Solutions
We provide Email Marketing training (in technology and 'best practice') and consultation services.
A key part of our delivery is empowerment rather than offering an outsourced solution. Our approach is based upon the notion that our clients are in a better position to recognise opportunities, understand customer habits and capitalise on competitive advantage than any outsourced partner.
Consequently, we aim to support clients in the development of their own digital marketing strategy, and we provide skills training to plan specific marketing activities and drive profitability.
The advantages of email marketing are many. They include the ability to distribute finely targeted information and monitor responses, thereby helping to make campaigns (and future communications) more effective. Integrated with other marketing activities such as direct mail or telemarketing, email can reduce cost, improve return on investment and change the nature of business.
Our training sessions may be packaged to include professional guidance on a number of focus areas such as:
- Selection and implementation of email marketing technology
- Integration of email marketing tools with database systems/websites/analytical tools
- Methods of testing to ensure consistent rendering and deliverability
- Segmentation and persoalisation methods
- Email design and layout best practices
- Structuring templates and campaigns to suit various client devices including mobile
- Integration with other marketing channels including Social Media
- Measurement tools and techniques
- The use of advanced automation (drip marketing etc.)
- List building techniques
- Data cleansing
- Recognising viral email marketing opportunities
- Understanding email marketing reporting tools and what to learn from the data
- Understanding deliverability issues and how to avoid spam filter traps
- Legal framework – an overview of the key legal principles that affect email marketers
Contact us for a no obligation chat about how we may be able to help you embrace digital marketing technologies and plan effective email marketing campaigns.
We provide Email Marketing Solutions such as Swiftpage Email and Constant Contact, as well as Email Marketing training and consultation services.
A key part of our delivery is empowerment rather than offering an outsourced solution. Although practical activity may be undertaken by third parties, our approach is based upon the notion that our clients are in a better position to recognise opportunities, understand customer habits and capitalise on competitive advantage than any outsourced partner.
Consequently, we aim to provide clients with the skills and tools to take ownership of their own digital marketing activities and drive profitability.