SageCRM - Targeted Marketing Effectiveness
Gaining a deeper understanding of your customers and their buying behaviour is critical in today’s competitive marketplace. Sage CRM provides powerful tools for marketing teams to plan, execute and audit highly targeted marketing campaigns.
Easy to use, Sage CRM provides marketing users with the tools to target the right customer at the right time, eliminating guesswork and optimising marketing resources. Tightly integrated Sage E-marketing for Sage CRM delivers all the power of e-marketing directly through Sage CRM for end-to-end marketing campaign management.
Sage CRM provides effective controls for monitoring marketing budget and can also calculate direct revenue yields. Reporting can help track source of leads and assess opportunities and help focus on prospects that are more likely to purchase, increasing RoI and maximising the marketing budget and spend. Highly graphical reports and charts can be displayed on the interactive dashboard for quick reference enabling users to analyse data in real-time.
Marketing users can incorporate social media channels such as Twitter and LinkedIn® into Sage CRM enabling them to maximise their communications and interactions with customers and prospects.
SageCRM Marketing Features and Benefits:
Campaign Management
• Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance.
• Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and lists of prospects.
Segmentation and Groups
• Deliver targeted messages to select groups or target audience (based on product interest, demographics etc)
• Segment customer and prospect lists using user-friendly tools.
E-mail Management
• Make it easy to distribute mass e-mail by providing the ability to send HTML e-mail, create e-mail templates and send attachments.
• Store all communications about a particular campaign, so that employees can easily look up the exact e-mail message received by a specific customer or prospect.
Outbound Call Management
• Easily integrate telemarketing into any marketing campaign.
• Allocate and schedule target lists and calls.
• Schedule follow-up calls at times convenient for prospects and customers.
Campaign Reporting
• Get real time information about the success of individual and ongoing campaigns by tracking them from initial lead generation right through to close.
• Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
• Analyse marketing campaigns by lead source using user-friendly tools and reports.
For more information or to discuss your requirements further please call (01283) 535 445 or email info@BluebirdCRM.co.uk